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We know our Sweets around the world have been waiting for the day, and now you know... Cake Mix Demi-Matte Foundation is here! We know you're probably screaming because you're so excited. Us, too.
“Cake Mix Demi-Matte Foundation has been a year in the making, because I want it to be perfect for my Sweets. Formulated for all skin types, and featuring beautiful, real people, Cake Mix is the final piece of the pie for a full baked beat.” - Cashmere Nicole, Founder and CEO
After spending a year perfecting the formula for a transfer-proof foundation, Cashmere Nicole opened up about the meaning behind Beauty Bakerie's biggest launch to date.
Being sweet and sweetening the lives of others goes beyond just saying the words... It's baked into everything we do, including the formula for Cake Mix Foundation. So where do you start in order to keep inclusivity in mind?
Our Founder and CEO spent months asking friends, family, the Cake Team, and strangers what they needed from their foundation. And for Beauty Bakerie, inclusivity came down to undertones. With 10 neutral, 10 warm, and 10 cool undertones, there's something for every skin tone and type to enjoy... And we couldn't have done it without our sweet customers!
So what does Cake Mix Foundation mean to Cashmere? Get it straight from her: "I’m making this brand look like how the world looks. It's a celebration of unity, understanding, and love."
Cake Mix Demi-Matte Foundation serves up medium-to-full coverage for a smudge-proof, skin-smoothing finish. Creamy, but lightweight so it won’t clog your pores, Cake Mix Demi-Matte Foundation is infused with Vitamin E to protect your skin and keep you lookin’ sweet. Cake Mix comes in 30 vegan and paraben-free shades, so don’t be afraid MIX up your daily recipe and CAKE it on for a full baked beat!
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