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Prep, Set, and Bake!

Get your HD Flour Setting Powder, and pack it on to lock your makeup in place for an ultra-matte, ultra-long-wear look. Then top off your cake with Cake d'Ivoire Matte Lip Whip.

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Cake d’Ivoire Matte Lip Whip$20

Cake d’Ivoire will satisfy all your cravings for a caramel-colored Lip Whip. Inspired by the tan sands off of the Ivory Coast, Cake d’Ivoire is the perfect milk-chocolate nude to complete your cake face. Our Matte Lip Whips dry to a smudge-proof, matte finish so that you can bake up your lip looks without eating them too.

3.5 mL


Isododecane, Trimethylsiloxysilicate, Dimethicone, Cyclopentasiloxane, Cyclotetrasiloxane, Trihydroxystearin, Disteardimonium Hectorite, Propylene Carbonate, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin [+/- (May Contain): Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Orange 5 (CI 45370), Orange 5 Lake (CI 45370), Red 6 (CI 15850), Red 7 Lake (CI 15850), Red 21 (CI 45380), Red 21 Lake (CI 45380), Red 22 Lake (CI 45380), Red 27 (CI 45410), Red 27 Lake (CI 45410), Red 28 Lake (CI 45410), Red 30 Lake (CI 73360), Red 33 Lake (CI 17200), Red 36 (CI 12085), Red 40 Lake (CI 16035), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Yellow 10 Lake (CI 47005)]

Baking Tips

We're not bakers, we just cake a lot!

  • For a flawless finish, exfoliate your lips with our Sugar Lip Scrub before caking.
  • Use the Lip Whip heart-shaped applicator to apply color evenly, frosting your lips completely.
  • Wait 60-75 seconds between layers. For max benefit, we recommend no more than 3 layers.
  • Once you’re ready to be cake-free, use our oil-based Lip Whip Remover pads to take off the water-based lipstick.
  • Check out our full Do's and Donuts for application tips!


  • Long-lasting, smudge proof, and water-proof.
  • Don't worry about eating your makeup with our Lip Whips. They stay on your lips not your food!
  • Apply your Lip Whip and leave it at home. Don't worry about reapplying.
  • It's Vegan!
  • Please note: Stickiness can result if product is not allowed ample time to dry or if product is layered with more than 3 layers. 
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Flour Setting Powder (Yellow)$24
Our vegan, Yellow HD Flour® Setting Powder reduces redness and allows you to set your foundation in place for a long day's wear. With an HD feature, it will smooth out and soften your complexion while reducing the appearance of fine lines and imperfections leaving you with a beautiful, matte finish.
Watch as Jackie shares her real experience with our Flour! Not asked. Not sponsored. 
14 g (Setting powders vary in density. The fills will appear to vary across all 4 powders because some powders are finer than others.)


Talc, Zinc Stearate, Oryza Sativa(Rice) Starch, Zea Mays(Corn) Starch, Phenoxyethanol, Ethylhexylglycerin, Aqua (Water), Iron Oxides (CI 77491, CI 77492).

Baking Tips

We're not bakers, we just cake a lot!

  • Press onto skin with a beauty sponge or lightly dust face with a brush.


For a radiant look or for foundation that doesn't smudge, choose Flour!
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Wake & Bake Hydrating Face Oil$28

In the words of our good friend Childish Gambino, "Stay Woke." Dull skin has never been in, Suga!

Awaken your face with our vegan Wake & Bake Face Oil, featuring 11 oils working together to hydrate, protect, and nourish your skin. Wake & Bake has lightning fast absorption, doesn't leave you feeling oily, and can be used on your face, skin, hair, nails, and lips! Plus, it's perfect for all skin types.

Wake & Bake's multitasking formula is also hypoallergenic and non-comedogenic. It's infused with Marula oil, known as Africa's beauty secret, to deliver vitamins, nutrients, antioxidants, and fatty acids (like Omega 6 and 9) for moisturized, hydrated, and luminous skin! 

More about Marula Oil... Archaeological evidence shows the Marula tree has been a source of nutrition for Africans since 10,000 BC. Around 24 million were found in the ancient Pomongwe Cave of Zimbabwe.

10 mL


Vitis Vinifera (Grape) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Sclerocarya Birrea Seed Oil (Marula), Simmondsia Chinensis (Jojoba) Seed Oil, Olea Europea (Olive) Fruit Oil, Argania Spinosa Kernel Oil, Fragrance (Parfum), Ribes Nigrum (Black Currant) Seed Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Mentha Piperita (Peppermint) Oil, Anthemis Nobilis Flower Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Limonene, Benzyl Benzoate, Citral, Linalool, Butylphenyl Methylpropional, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde. 

Baking Tips

We're not bakers, we just cake a lot!

  • Gently massage one to three drops onto clean skin.
  • Allow the Baking Oil to absorb into skin before applying makeup.


  • antioxidant-rich
  • hydrating
  • lightweight
  • moisturizing
  • calming
  • vegan
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