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Mother + Daughter Makeover

Nothing says Mothers' Day like matching SWEETS! Match your mom's makeup this Mothers' Day with new Cake Mix Foundation and Cake Face Concealer, locked in with the staple Yellow Flour Setting Powder. Use a combo of EyesCream and our Do It For the Graham Palette on the eyes, and top off your look with Gingersnap Lip Whip plus Coffee & Cocoa Palette for blush and highlight!

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#17 Cake Mix Demi-Matte Foundation $28
"The shade range is dark to light. Now is a time of healing, so this is a real celebration of unity, understanding, and love." - Cashmere, CEO & Founder

Dark with neutral undertones.

30 mL / 1 oz

Description

  • Best for those with oily skin. If you have dry skin, please use our Wake and Bake Oil to prep.
  • Cake Mix Demi-Matte Foundation serves up medium-to-full coverage for a smudge-proof, skin-smoothing finish. Creamy, but lightweight so it won’t clog your pores, Cake Mix Demi-Matte Foundation is infused with Vitamin E to protect your skin and keep you lookin’ sweet. Cake Mix comes in 30 vegan and paraben-free shades, so don’t be afraid MIX up your daily recipe and CAKE it on for a full baked beat!

Ingredients

Water (Aqua), Cyclopentasiloxane, Polymethylsilsesquioxane, Trimethylsiloxysilicate, Polyglyceryl-3 Diisostearate, Laureth-7, Butylene Glycol, Alumina, Tribehenin, PEG/PPG-18/18 Dimethicone, Fragrance (Parfum), Propylene Carbonate, Disteardimonium Hectorite, Xanthan Gum, Cellulose Gum, Tocopheryl Acetate, Galactoarabinan, Pentaerythrityl Tetra-DI-t-Butyl Hydroxyhydrocinnamate, Sodium Dehydroacetate, Phenoxyethanol, Ethylhexylglycerin, [+/- (May Contain): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)].

Baking Tips

  • If dry, prep your face by massaging a few drops of Wake & Bake Hydrating Face Oil onto clean skin and let it absorb.
  • Give it a shake before you cake. Working in sections, apply a few drops of Cake Mix Foundation to the center of your face and blend outwards. 
  • Gently tap in the foundation, stippling not rubbing, to avoid not-so-sweet streaks.
  • Brighten and conceal with our Cake Face Concealer, applying one side at a time and blending quickly.
  • Use Flour Setting Powder to lock your foundation in place for an ultra-matte finish.

Benefits

  • Medium-to-full coverage
  • Demi-matte smoothing finish
  • Buildable and blendable
  • Silicone-based creamy and lightweight texture
  • Won’t clog your pores
  • Smudge-proof
  • Infused with Vitamin E
  • Vegan, cruelty-free, paraben free, sulfate-free
Add In Cart

$28

You're Brewtiful Concealer $24

Everyone looks better after a cup of coffee, so drink in a dose of You're Brewtiful for all-day perk. A medium-to-dark concealer with neutral undertones, You're Brewtiful does the job better than coffee to wake up your face with color-correcting, full-coverage formula.

Shade Comparison Guide

4 mL

Ingredients

Ingredients: Water (Aqua), Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone Butylene Glycol, Caprylic/Capric Triglyceride, Glycerin, PEG-10 Dimethicone, Acrylates Crosspolymer, Aluminum Hydroxide, Boron Nitride, Dimethicone, Disteardimonium Hectorite, Isostearic Acid, Polymethyl Methacrylate, VP/Hexadecene Copolymer, Di-PEG-2 Soyamine IPDI, Dimethicone/Vinyl Dimethicone Crosspolymer Hydrogenated Polyisobutene, IPDI/PEG-15 Soyamine Copolymer Dimer Dilinoleate Tetrahexyldecyl Ascorbate, PVP, Phenoxyethanol, Caprylyl Glycol, Aminomethyl Propanol, Tocopheryl Acetate, Potassium Sorbate, Sodium Chloride, Phitantriol, Galactoarabinan, Hexylene Glycol, Betaine, Tremella Fuciformis Sporocarp (Silver Ear Mushroom) Extract, Disodium EDTA, Hyaluronic Acid, Ethyhexylglycerin [+/-] May Contain: CI 77163 (Bismuth Oxychloride), CI 77891(Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides)

Baking Tips

  • Apply your Cake Mix Foundation, then keep cookin’ with a few drops of Cake Face Concealer under your eyes, and on any other problem areas. Blend beneath one eye at a time right away as this matte finish dries fast!
  • For under-eyes, apply Cake Face in an inverse triangle (broad underneath lower lashes, with point reaching towards cheekbone). Tap on Cake Face Concealer, then press it in with a concealer brush or blending sponge to avoid creases.
  • Always top off your cake with Flour Setting Powder to set your concealer and foundation for ultra-long-lasting wear!

    Benefits

    • Conceals dark circles, blemishes, scars, hyperpigmentation
    • Long-lasting, full-coverage formula
    • Color-correcting matte finish
    • Neutral undertones (click here to find your undertone)
    • Crease-free
    • Vegan and cruelty-free

    Description

    • With eight shades specially brewed for full matte coverage, Cake Face Concealer is the perfect skin pick-me-up for hiding blemishes, spots, or scars. Cover up old acne scars or hyperpigmentation, and drink in the smooth look of spot concealer for all skin types and tones. Keep your skin looking bright whether or not you skipped your daily dose of caffeine, so feel free to CAKE IT ON!
    Add In Cart

    $24

    #23 Cake Mix Demi-Matte Foundation $28
    "The shade range is dark to light. Now is a time of healing, so this is a real celebration of unity, understanding, and love." - Cashmere, CEO & Founder

    Tan with warm undertones.

    30 mL / 1 oz

    Description

    • Best for those with oily skin. If you have dry skin, please use our Wake and Bake Oil to prep.
    • Cake Mix Demi-Matte Foundation serves up medium-to-full coverage for a smudge-proof, skin-smoothing finish. Creamy, but lightweight so it won’t clog your pores, Cake Mix Demi-Matte Foundation is infused with Vitamin E to protect your skin and keep you lookin’ sweet. Cake Mix comes in 30 vegan and paraben-free shades, so don’t be afraid MIX up your daily recipe and CAKE it on for a full baked beat!

    Ingredients

    Water (Aqua), Cyclopentasiloxane, Polymethylsilsesquioxane, Trimethylsiloxysilicate, Polyglyceryl-3 Diisostearate, Laureth-7, Butylene Glycol, Alumina, Tribehenin, PEG/PPG-18/18 Dimethicone, Fragrance (Parfum), Propylene Carbonate, Disteardimonium Hectorite, Xanthan Gum, Cellulose Gum, Tocopheryl Acetate, Galactoarabinan, Pentaerythrityl Tetra-DI-t-Butyl Hydroxyhydrocinnamate, Sodium Dehydroacetate, Phenoxyethanol, Ethylhexylglycerin, [+/- (May Contain): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)].

    Baking Tips

    • If dry, prep your face by massaging a few drops of Wake & Bake Hydrating Face Oil onto clean skin and let it absorb.
    • Give it a shake before you cake. Working in sections, apply a few drops of Cake Mix Foundation to the center of your face and blend outwards. 
    • Gently tap in the foundation, stippling not rubbing, to avoid not-so-sweet streaks.
    • Brighten and conceal with our Cake Face Concealer, applying one side at a time and blending quickly.
    • Use Flour Setting Powder to lock your foundation in place for an ultra-matte finish.

    Benefits

    • Medium-to-full coverage
    • Demi-matte smoothing finish
    • Buildable and blendable
    • Silicone-based creamy and lightweight texture
    • Won’t clog your pores
    • Smudge-proof
    • Infused with Vitamin E
    • Vegan, cruelty-free, paraben free, sulfate-free
    Add In Cart

    $28

    Procaffeinating Concealer $24

    If there's any one thing we can all get behind, it's coffee. Don't worry about procrastinating with your makeup, because medium-light Procaffeinating Concealer with warm undertones does the job better than coffee to wake up your face with color-correcting, full-coverage formula.

    Shade Comparison Guide

    4 mL

    Ingredients

    Ingredients: Water (Aqua), Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone Butylene Glycol, Caprylic/Capric Triglyceride, Glycerin, PEG-10 Dimethicone, Acrylates Crosspolymer, Aluminum Hydroxide, Boron Nitride, Dimethicone, Disteardimonium Hectorite, Isostearic Acid, Polymethyl Methacrylate, VP/Hexadecene Copolymer, Di-PEG-2 Soyamine IPDI, Dimethicone/Vinyl Dimethicone Crosspolymer Hydrogenated Polyisobutene, IPDI/PEG-15 Soyamine Copolymer Dimer Dilinoleate Tetrahexyldecyl Ascorbate, PVP, Phenoxyethanol, Caprylyl Glycol, Aminomethyl Propanol, Tocopheryl Acetate, Potassium Sorbate, Sodium Chloride, Phitantriol, Galactoarabinan, Hexylene Glycol, Betaine, Tremella Fuciformis Sporocarp (Silver Ear Mushroom) Extract, Disodium EDTA, Hyaluronic Acid, Ethyhexylglycerin [+/-] May Contain: CI 77163 (Bismuth Oxychloride), CI 77891(Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides)

    Baking Tips

    • Apply your Cake Mix Foundation, then keep cookin’ with a few drops of Cake Face Concealer under your eyes, and on any other problem areas. Blend beneath one eye at a time right away as this matte finish dries fast!
    • For under-eyes, apply Cake Face in an inverse triangle (broad underneath lower lashes, with point reaching towards cheekbone). Tap on Cake Face Concealer, then press it in with a concealer brush or blending sponge to avoid creases.
    • Always top off your cake with Flour Setting Powder to set your concealer and foundation for ultra-long-lasting wear!

      Benefits

      • Conceals dark circles, blemishes, scars, hyperpigmentation
      • Long-lasting, full-coverage formula
      • Color-correcting matte finish
      • Yellow (warm) undertones (click here to find your undertone)
      • Crease-free
      • Vegan and cruelty-free

      Description

      • With eight shades specially brewed for full matte coverage, Cake Face Concealer is the perfect skin pick-me-up for hiding blemishes, spots, or scars. Cover up old acne scars or hyperpigmentation, and drink in the smooth look of spot concealer for all skin types and tones. Keep your skin looking bright whether or not you skipped your daily dose of caffeine, so feel free to CAKE IT ON!
      Add In Cart

      $24

      Blending Egg Beauty Sponges $18

      NEW Blending Eggs come with 3 original pink sponges, and 3 new turquoise sponges! New turquoise Blending Eggs are softer compared to the original pink sponges... But both will let you get crackin' on that beat!

      Cooked up with you in mind, Blending Egg Beauty Sponges were uniquely created to fit in the palm of your hand for seamless blending. Try a recipe with  a dash or two of Cake Face Concealer and bake until your heart's content with Flour Setting Powder. Blending Eggs will be your new favorite tool for eggs-traordinary caking that's hard to beat! Hehe.

      half-dozen/carton

      Baking Tips

      Whatever you do with a beauty sponge, you can do better with a Blending Egg!

      • Blend in Cake Face Concealer, applying one side at a time and blending quickly. Feel free to dampen the sponge to help spread your favorite products.
      • Bake with Flour Setting Powder by pressing powder under eyes and on any shiny areas, then brushing off with a fluffy powder brush.
      • Contour by applying Flour Setting Powder in the hollows of your cheeks and blending out.

      Benefits

      • Half-dozen eggs in each carton
      • Non-latex sponge
      • Washable
      • Vegan, cruelty-free, paraben free, sulfate-free
      Add In Cart

      $18

      Gingersnap Matte Lip Whip $20

      If you're wanting to "spice" things up a bit without worrying about touching up later, Gingersnap is what you need! A burnt-orange color, Gingersnap can vary slightly depending on your undertone. Get creative and let us see using #CaughtCakin! 

      3.5 mL

      Ingredients

      Isododecane, Trimethylsiloxysilicate, Dimethicone, Cyclopentasiloxane, Cyclotetrasiloxane, Trihydroxystearin, Disteardimonium Hectorite, Propylene Carbonate, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin [+/- (May Contain): Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Orange 5 (CI 45370), Orange 5 Lake (CI 45370), Red 6 (CI 15850), Red 7 Lake (CI 15850), Red 21 (CI 45380), Red 21 Lake (CI 45380), Red 22 Lake (CI 45380), Red 27 (CI 45410), Red 27 Lake (CI 45410), Red 28 Lake (CI 45410), Red 30 Lake (CI 73360), Red 33 Lake (CI 17200), Red 36 (CI 12085), Red 40 Lake (CI 16035), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Yellow 10 Lake (CI 47005)]

      Baking Tips

      We're not bakers, we just cake a lot!

      • Exfoliate your lips with our Sugar Lip Scrub
      • Use the doe foot for a seamless application
      • Wait 60-75 seconds between layers. For max benefit, we recommend no more than 3 layers.
      • Once you’re ready to be cake-free, use our oil-based Lip Whip Remover pads to take off the water-based lipstick.
      • Check out our full Do's and Donuts for application tips!

      Benefits

      • Long-lasting, smudge proof, and water-proof.
      • Don't worry about eating your makeup with our Lip Whips. They stay on your lips not your food!
      • Apply your Lip Whip and leave it at home. Don't worry about reapplying.
      • It's Vegan!
      • Please note: Stickiness can result if product is not allowed ample time to dry or if product is layered with more than 3 layers. 
      Add In Cart

      $20

      Coffee & Cocoa Bronzer Palette $38

      "My daughter Jasmyn and I have different levels of melanin. I felt bad when I could find my shade at stores, but not hers; when bronzers and highlighters gave me glow up, but not her. So I created Coffee & Cocoa for my precious girl and others to enjoy!" -Cashmere, CEO & Founder

      Our Coffee & Cocoa Palette serves up versatile, earth-toned flavors in creamy, satin finishes for every skin tone. Get creative in the kitchen with buildable Coffee & Cocoa flavors that can be used as highlight, contour, blush or eyeshadow depending on your skin tone & style. Sweeten up your makeup recipe book with Coffee & Cocoa Palette’s four sugary shades, and start livin’ La Vida Mocha.

      • Deja Brew
      • You’re Grounded
      • Anti-Depresso
      • La Vida Mocha

      14g (3.5g/pan x 4)

      Ingredients

      Mica, Caprylic/Capric Triglyceride, Zinc Stearte, Phenoxyethanol, Silica, PTFE, Magnesium Myristate, Lauroyl Lysine, Synthetic Fluorphlogopite, Aluminum Oxide, Magnesium Myristate, Hydrogenated Lecithin, May Contain: CI77491, CI77499, 77492 (Iron Oxides), CI77891 (Titanium Dioxide), CI77163 (Bismuth Oxychloride), CI 77861 (Tin Oxide), CI 16035 (Red 40)

      Baking Tips

      We're not bakers, we just cake a lot!

      • Use a blending brush or fluffy brush for seamless blending.
      • Use a smudger brush to smudge color with precision and smoke out your lash line...Just don’t set the kitchen on fire!
      • Mix these shades for added shimmer and color from café au lait to dark chocolate.

      Benefits

      • Versatile
      • Buildable
      • Highly-pigmented
      • Blends seamlessly, applies evenly
      • Long-lasting
      • Cruelty-free, vegan, paraben-free, gluten-free
      Add In Cart

      $38

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      Currently out of stock
      Pancake EyesCream Eyeshadow $16
      You can have pancakes for breakfast every morning with this pink cream shadow! Pancake EyesCream has a solid, metallic finish making it the perfect base color for blending other powder or cream shadows.
      3 g

      Ingredients

      Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Disteardimonium Hectorite, Phenyl Trimethicone, Dimethicone, Hydrogenated Polyisobutene, Propylene Carbonate, Lecithin, Trihydroxystearin, Tocopheryl Acetate, BHT, [+/- (May Contain): Mica, Titanium Dioxide, Iron Oxides, Barium Sulfate, Blue 1 Lake, Carmine, Ultramarines, Chromium Oxide Greens, Chromium Hydroxide Green, Feric Ferrocyanide, Bismuth Oxychloride.

      Baking Tips

      We're not bakers, we just cake a lot!

      • Using your finger or a blending brush, apply the Eyescream on the middle of the eyelid and just dab.
      • Bake the rest of your beat for a flawless cake face.

      Benefits

      Layer it up or transition from work day to date night in a matter of moments with our long lasting, velvety cream eyeshadow recipe.
      Notify me
      Black Milk GELato Gel Eyeliner $16
      Our all black, waterproof gel eyeliner is a powerful force to be reckoned with. It is blacker than any black liner you've known.
      3 g

      Ingredients

      Isododecane, Polyethylene, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Hydrogenated Polyisobutene, Phenyl Trimethicone, Propylene Carbonate, Lecithin, Barium Sulfate, Phenoxyethanol, Ethylhexylglycerin, BHT, Calcium Sodium Borosilicate [+/- (May Contain): Mica(CI77019), Titanium Dioxide (CI77891), Iron Oxides (CI77491, CI77492, CI77499), Ultramarines (CI77007), Blue1 (CI42090), Chromium Oxide Greens (CI77288), Chromium Hydroxide Green (CI77289), Ferric Ferrocyanide (CI77510).

      Baking Tips

      We're not bakers, we just cake a lot!

      • With super clean skin, take angled brush, starting at your eye, and then draw a line to the middle of your eye.
      • Draw a line from your winged tip to the center of your eye connecting the two lines.
      • Fill in any areas you're uncertain of.

      Benefits

      Lining and defining your eyes has never been easier. Our gel liner is smudgeproof and waterproof and designed to last.
      Notify me
      Flour Setting Powder (Yellow) $24
      Our vegan, Yellow HD Flour® Setting Powder reduces redness and allows you to set your foundation in place for a long day's wear. With an HD feature, it will smooth out and soften your complexion while reducing the appearance of fine lines and imperfections leaving you with a beautiful, matte finish.
      Watch as Jackie shares her real experience with our Flour! Not asked. Not sponsored. 
      14 g (Setting powders vary in density. The fills will appear to vary across all 4 powders because some powders are finer than others.)

      Ingredients

      Talc, Zinc Stearate, Oryza Sativa(Rice) Starch, Zea Mays(Corn) Starch, Phenoxyethanol, Ethylhexylglycerin, Aqua (Water), Iron Oxides (CI 77491, CI 77492).

      Baking Tips

      We're not bakers, we just cake a lot!

      • Press onto skin with a beauty sponge or lightly dust face with a brush.

      Benefits

      For a radiant look or for foundation that doesn't smudge, choose Flour!
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