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Social Media & Digital Marketing Specialist

 

We are looking for a passionate social media marketer who has significant experience working on cosmetics and beauty brand’s social marketing programs. This is an opportunity to build and execute plans to attract, engage, and delight Beauty Bakerie’s customers across social platforms with a strong focus video and stunning imagery. Success in this role requires seeing the big picture, defining ambitious plans and goals, then building and executing programs and processes to scale. You will need to be data-driven, entrepreneurial and roll up your sleeves – you will be challenged to push boundaries, propose and execute new ideas, and establish best practices for Beauty Bakerie social marketing.


Responsibilities:

  • Build and execute campaigns that drive user and engagement growth on new and existing platforms
  • Serve as a social expert internally and liaison externally with social platforms on their direction, best practices, and new opportunities
  • Develop methodology for monitoring the effectiveness of campaigns and implement ongoing improvements; analyze social activities and their impact on business results
  • Reporting on progress against goals and relevant social marketing metrics; own key business metrics, supporting in-depth business reviews and reports for senior leadership
  • Responsible managing day to day campaign flow including creative, paid, and social listening efforts
  • Oversee all deliverables and ensure they are qualitative, on time and align with campaign strategy
  • Work with influencers and celebrities on collaborations
  • Manage content networks to fill a social media calendar reported to CEO

Basic Qualifications

  • 5+ years of demonstrated and progressive success, with substantial experience in social media or digital marketing for a consumer brand
  • 3+ years of social media marketing experience
  • Demonstrated ability to build, execute, and scale cross-functional marketing programs
  • Excellent oral and written communication skills and an ability to influence others
  • Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs
  • Ability to conceptualize and execute projects, with strong bias for action and ability to prioritize tasks and meet deadlines
  • Aptitude to recognize emerging and relevant digital trends and new products that are important for our business
  • Bachelor’s degree (MBA preferred)

Preferred Qualifications

  • Experiencing managing social media accounts for large brands
  • Experience in the beauty, fashion, or lifestyle brands preferred
  • Entrepreneurial spirit / ability to try different things with minimal direction
  • Digital design or editing skills a plus

Compensation and Perks

  • Salaried position (range based on experience)
  • Annual Bonus
  • Company computer

    Please submit all inquiries to:
    marketing@beautybakerie.com

     

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