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Love Boldly for Pride

Life, love, and makeup are better BOLD. First, get your cake on with Cake Mix Foundation and brighten undereyes with Cake Face Concealer. Lock it in with Translucent Flour Settting Powder, and your baked beat will stand the Pride parade heat! Pick up some purple Frosted Plums EyesCream and mix with your palette of choice... then top everything off with a bold berry pout in Raspberry Tiramisu!

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#55 Cake Mix Demi-Matte Foundation $28
"The shade range is dark to light. Now is a time of healing, so this is a real celebration of unity, understanding, and love." - Cashmere, CEO & Founder

Fair with neutral undertones.

30 mL / 1 oz

Description

  • Best for those with oily skin. If you have dry skin, please use our Wake and Bake Oil to prep.
  • Cake Mix Demi-Matte Foundation serves up medium-to-full coverage for a smudge-proof, skin-smoothing finish. Creamy, but lightweight so it won’t clog your pores, Cake Mix Demi-Matte Foundation is infused with Vitamin E to protect your skin and keep you lookin’ sweet. Cake Mix comes in 30 vegan and paraben-free shades, so don’t be afraid MIX up your daily recipe and CAKE it on for a full baked beat!

Ingredients

Water (Aqua), Cyclopentasiloxane, Polymethylsilsesquioxane, Trimethylsiloxysilicate, Polyglyceryl-3 Diisostearate, Laureth-7, Butylene Glycol, Alumina, Tribehenin, PEG/PPG-18/18 Dimethicone, Fragrance (Parfum), Propylene Carbonate, Disteardimonium Hectorite, Xanthan Gum, Cellulose Gum, Tocopheryl Acetate, Galactoarabinan, Pentaerythrityl Tetra-DI-t-Butyl Hydroxyhydrocinnamate, Sodium Dehydroacetate, Phenoxyethanol, Ethylhexylglycerin, [+/- (May Contain): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)].

Baking Tips

  • If dry, prep your face by massaging a few drops of Wake & Bake Hydrating Face Oil onto clean skin and let it absorb.
  • Give it a shake before you cake. Working in sections, apply a few drops of Cake Mix Foundation to the center of your face and blend outwards. 
  • Gently tap in the foundation, stippling not rubbing, to avoid not-so-sweet streaks.
  • Brighten and conceal with our Cake Face Concealer, applying one side at a time and blending quickly.
  • Use Flour Setting Powder to lock your foundation in place for an ultra-matte finish.

Benefits

  • Medium-to-full coverage
  • Demi-matte smoothing finish
  • Buildable and blendable
  • Silicone-based creamy and lightweight texture
  • Won’t clog your pores
  • Smudge-proof
  • Infused with Vitamin E
  • Vegan, cruelty-free, paraben free, sulfate-free
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$28

Mug Life Concealer $24

Coffee addicts unite in that Mug Life! Mug Life Concealer is the lightest shade - with warm undertones - in our range and does the job better than coffee to wake up your face with color-correcting, full-coverage formula.

Shade Comparison Guide

4 mL

Ingredients

Ingredients: Water (Aqua), Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone Butylene Glycol, Caprylic/Capric Triglyceride, Glycerin, PEG-10 Dimethicone, Acrylates Crosspolymer, Aluminum Hydroxide, Boron Nitride, Dimethicone, Disteardimonium Hectorite, Isostearic Acid, Polymethyl Methacrylate, VP/Hexadecene Copolymer, Di-PEG-2 Soyamine IPDI, Dimethicone/Vinyl Dimethicone Crosspolymer Hydrogenated Polyisobutene, IPDI/PEG-15 Soyamine Copolymer Dimer Dilinoleate Tetrahexyldecyl Ascorbate, PVP, Phenoxyethanol, Caprylyl Glycol, Aminomethyl Propanol, Tocopheryl Acetate, Potassium Sorbate, Sodium Chloride, Phitantriol, Galactoarabinan, Hexylene Glycol, Betaine, Tremella Fuciformis Sporocarp (Silver Ear Mushroom) Extract, Disodium EDTA, Hyaluronic Acid, Ethyhexylglycerin [+/-] May Contain: CI 77163 (Bismuth Oxychloride), CI 77891(Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides)

Baking Tips

  • Apply your Cake Mix Foundation, then keep cookin’ with a few drops of Cake Face Concealer under your eyes, and on any other problem areas. Blend beneath one eye right away as this matte finish dries fast!
  • For under-eyes, apply Cake Face in an inverse triangle (broad underneath lower lashes, with point reaching towards cheekbone). Tap on Cake Face Concealer, then press it in with a concealer brush or blending sponge to avoid creases.
  • Always top off your cake with Flour Setting Powder to set your concealer and foundation for ultra-long-lasting wear!

    Benefits

    • Conceals dark circles, blemishes, scars, hyperpigmentation
    • Long-lasting, full-coverage formula
    • Color-correcting matte finish
    • Yellow (warm) undertones (click here to find your undertone)
    • Crease-free
    • Vegan and cruelty-free

    Description

    • With eight shades specially brewed for full matte coverage, Cake Face Concealer is the perfect skin pick-me-up for hiding blemishes, spots, or scars. Cover up old acne scars or hyperpigmentation, and drink in the smooth look of spot concealer for all skin types and tones. Keep your skin looking bright whether or not you skipped your daily dose of caffeine, so feel free to CAKE IT ON!
    Add In Cart

    $24

    So Marshmallow GELato Gel Eyeliner $16
    So about those Marshmallows... White So Marshmallow GELato is perfect for servin' up sharp wings, and pairs perfectly with cream and powdered eyeshadows! 
    3 g

    Ingredients

    Isododecane, Polyethylene, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Hydrogenated Polyisobutene, Phenyl Trimethicone, Propylene Carbonate, Lecithin, Barium Sulfate, Phenoxyethanol, Ethylhexylglycerin, BHT, Calcium Sodium Borosilicate [+/- (May Contain): Mica(CI77019), Titanium Dioxide (CI77891), Iron Oxides (CI77491, CI77492, CI77499), Ultramarines (CI77007), Blue1 (CI42090), Chromium Oxide Greens (CI77288), Chromium Hydroxide Green (CI77289), Ferric Ferrocyanide (CI77510).

    Baking Tips

    We're not bakers, we just cake a lot!

    • With super clean skin, take angled brush, starting at your eye, and then draw a line to the middle of your eye.
    • Draw a line from your winged tip to the center of your eye connecting the two lines.
    • Fill in any areas you're uncertain of.

    Benefits

    Lining and defining your eyes has never been easier. Our gel liner is smudgeproof and waterproof and designed to last.
    Add In Cart

    $16

    Flour Setting Powder (Translucent) $24
    Our vegan, Translucent HD Flour® Setting Powder allows you to set your foundation in place for a long day's wear. This amazing, colorless formula puts the oily face battle to rest and leaves you with a luminescent glow. With an HD feature, it will smooth out and soften your complexion while reducing the appearance of fine lines and imperfections leaving you with a beautiful, matte finish.

    14 g (Setting powders vary in density. The fills will appear to vary across all 4 powders because some powders are finer than others.)

    Ingredients

    Talc, Zinc Stearate, Magnesium Stearate, CI 77491 (Red Iron Oxide), CI 77492 (Yellow Iron Oxide), CI 77499 (Black Iron Oxide).

    Baking Tips

    We're not bakers, we just cake a lot!

    • Press onto skin with a beauty sponge or lightly dust face with a brush.

    Benefits

    For a radiant look or for foundation that doesn't smudge, choose Flour!
    Add In Cart

    $24

    Frosted Plums EyesCream Eyeshadow $16
    Lay this beautiful plum cream eyeshadow all over your lid, add a cut-crease for greatness and line your eyes with our GELatos for contrasting elements that serve YOU!
    3 g

    Ingredients

    Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Disteardimonium Hectorite, Phenyl Trimethicone, Dimethicone, Hydrogenated Polyisobutene, Propylene Carbonate, Lecithin, Trihydroxystearin, Tocopheryl Acetate, BHT, [+/- (May Contain): Mica, Titanium Dioxide, Iron Oxides, Barium Sulfate, Blue 1 Lake, Ultramarines, Chromium Oxide Greens, Chromium Hydroxide Green, Feric Ferrocyanide, Bismuth Oxychloride.

    Baking Tips

    We're not bakers, we just cake a lot!

    • Using your finger or a blending brush, apply the Eyescream on the middle of the eyelid and just dab.
    • Bake the rest of your beat for a flawless cake face.

    Benefits

    Layer it up or transition from work day to date night in a matter of moments with our long lasting, velvety cream eyeshadow recipe.
    Add In Cart

    $16

    Raspberry Tiramisú Matte Lip Whip $20
    Our winning Raspberry Tiramisú recipe won't disappoint. It's the medium you were looking for as this color lies just between red and purple. From moist to matte in a matter of moments and lasting all day until removed with an oil based makeup remover.
    Baking Tip: Longer strokes are best when applying Raspberry Tiramisu. Check out our full Do's and Donuts for application tips!
    3.5 mL

    Ingredients

    Isododecane, Trimethylsiloxysilicate, Dimethicone, Cyclopentasiloxane, Cyclotetrasiloxane, Trihydroxystearin, Disteardimonium Hectorite, Propylene Carbonate, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin [+/- (May Contain): Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Orange 5 (CI 45370), Orange 5 Lake (CI 45370), Red 6 (CI 15850), Red 7 Lake (CI 15850), Red 21 (CI 45380), Red 21 Lake (CI 45380), Red 22 Lake (CI 45380), Red 27 (CI 45410), Red 27 Lake (CI 45410), Red 28 Lake (CI 45410), Red 30 Lake (CI 73360), Red 33 Lake (CI 17200), Red 36 (CI 12085), Red 40 Lake (CI 16035), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Yellow 10 Lake (CI 47005)]

    Baking Tips

    We're not bakers, we just cake a lot!

    • Exfoliate your lips with our Sugar Lip Scrub
    • Use the doe foot for a seamless application
    • Wait 60-75 seconds between layers. For max benefit, we recommend no more than 3 layers.
    • Once you’re ready to be cake-free, use our oil-based Lip Whip Remover pads to take off the water-based lipstick.
    • Check out our full Do's and Donuts for application tips!

    Benefits

    • Long-lasting, smudge proof, and water-proof.
    • Don't worry about eating your makeup with our Lip Whips. They stay on your lips not your food!
    • Apply your Lip Whip and leave it at home. Don't worry about reapplying.
    • It's Vegan!
    • Please note: Stickiness can result if product is not allowed ample time to dry or if product is layered with more than 3 layers. 
    Add In Cart

    $20

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