Smudge-Proof offerings


Gluten free

the recipe for a baked beat

Discover a medley of gourmet ingredients that are vegan-friendly, clean & gluten-free. Where uncompromising quality meets beauty and grace.

I'm ready


Four unique lash sets to mix and match.

Fortune Cookie Matte Lip Whip

Light-diffusing, iridescent pink utopian shine.

Flour Setting Powder

Set your concealer and foundation in place for a long day's wear.

Proof is in the pudding palette

A neutral toned palette that shimmers and shines.


craving sweets now? pull up on us!

Shop in over 2,000 locations nationwide

Cashmere's Picks

Our founder's carefully curated edit highlights a few of our favorite things over at the Bakerie. Inspired by an obsession with baking and desserts, these playful yet high-performing products are the ultimate guilt-free pleasure. So, go on – dig in.

As Seen On the 'Tok

Our most viral products, as chosen by our most devoted customers. These picks are sure to please even the most discerning bakers. We're here to help you whip it up.

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our community is serving

Around the world Our Sweethearts are showing up in life, making healthier decisions, living fulfilled, giving back and making the world better just by being in it. The sweetlife is a lifestyle. Follow us to see more!