Unilever led a $3 million seed round of investment in Beauty Bakerie. A hidden gem of indie cosmetics, the bakery-inspired line includes best-selling products ranging from liquid lipsticks, setting powder, and highlighters to eyebrow gel, eyeshadows, and eyeliners.
Unilever joins notable individual investors: Kenneth Chennault (CEO of American Express), Adebayo Ogunlesi (Chairman & Managing Partner at Global Infrastructure Partners and Lead Director at Goldman Sachs), William M. Lewis (Managing Director and Co-Chairman of Investment Banking at Lazard Ltd.) and Charles Phillips (Former Co-President of Oracle Corporation & Current CEO of Infor).
Beauty Bakerie CEO Cashmere Nicole confirmed use of the capital will be allocated towards growth opportunities, “Capital was not a necessity at this time, but we want to accelerate Beauty Bakerie’s growth trajectory in a meaningful way.” The cash will fund marketing efforts, inventory management and other needs, according to the company.
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