Iconic American personality and 3-time Olympic Gold Medalist Gabby Douglas will partner with makeup line Beauty Bakerie Cosmetics Brand on a specially-curated collection of lip products. This partnership will produce a set of five Lip Whips designed by the champion herself.
“I am so excited about this partnership with Beauty Bakerie! Being Better not Bitter is very similar to my personal motto, ‘Hard days are the best because that's when champions are made.’ It's easy to allow negativity or hard circumstances to keep you from chasing your dreams. However, it is very important that you always stay positive and surround yourself with others who share the same mindset,” said Gabby Douglas. “I have actually always wanted to have a lipstick line also, so this partnership fits together in many ways! I'm honored to be able to partner with a brand that has an amazing product.”
"Signing Gabby on as a creative partner aligns on a deeper level to Beauty Bakerie's foundation. I heard the word, "no" so often, especially being a teenage mother and when people recited their statistics to me, I was told that I wouldn't graduate high school or earn a college degree. There was only one Voice I listened to. I focused on that and never looked back,” said Cashmere Nicole, CEO of Beauty Bakerie. “I see this in Gabby. Both beauty AND confidence; drive AND determination. She's got it. It makes her such a force to be reckoned with.”
Gabby's Beauty Bakerie Lip Whips collection will come in five colors, that will be announced in early March 2017 and retail for $80 a set. The collection will be an exclusive addition to the already vibrant, cruelty-free, vegan-friendly cosmetic line. The release date will be announced in Beauty Bakerie’s Neapolitan Newsletter in mid-March.
When Beauty Bakerie learned of Gabby's interest in the fashion and beauty industry, it was clear a partnership had to follow. Gabby gained the world’s heart when she first made history at the 2012 London Olympic Games, as the only woman of color or any nationality to become the Individual All-Around Champion. She made history again in London, by being the first to earn gold in both the individual all-around and team competitions at the same Olympic Games. At the 2016 Rio Olympics, Gabby became the first Olympic Gymnastics All-Around champion in US history to compete in multiple Olympic Games and to win back to back team gold medals.
Not only is Gabby an accomplished athlete and strong female role model, but she demonstrates the values Beauty Bakerie was built on. Resilience, perseverance and the better, not bitter motto. She brings inspiration to the Beauty Bakerie line and exemplifies how women are not only beautiful, but strong, role models, capable, determined and creative all in one.
This will be Beauty Bakerie's third product-collaboration partnership. Previous partners include Instagram sensation Haley Wight, better known as @CosmoByHaley and Kalani Hilliker, reality star of Dance Moms.
To learn more about Beauty Bakerie and its sweet line of long-lasting, smudge and water-proof, makeup products for all skin tones and types, visit www.beautybakerie.com and sign up for the Neapolitan Newsletter to stay in the know of product launches, sales and surprises!