Coming Soon: Eyelash Icing Waterproof Mascara

This announcement is one that we’ve been excited to make for a long time, and now the wait is almost over! Beauty Bakerie is OFFICIALLY announcing that Eyelash Icing Waterproof Mascara is coming to the Bakerie next week!

Enter the Beauty Bakerie freezer and start ice-ing with our waterproof and volumizing Eyelash Icing Mascara. The perfect topper for your baked beat, Eyelash Icing Waterproof Mascara will freeze your lashes in place for long-lasting all-day, all-night wear. This ink-black, smudge-proof recipe is a staple in our kitchen for adding length and definition to our lashes. Skip the falsies, and taste test our Eyelash Icing on its own for an easy everyday look, or pair with our EyesCream to add some drama to your cake face.

Because we specifically designed this mascara with our Sweets in mind, there are a few special features to share with our Sugars. We’ll break it down in 3…2…1.

3… As in 3X the volume.

Eyelash Icing will boost your lashes and give you that jet-black dimension you’ve always craved. This vegan formula is cruelty-free, paraben-free and gluten-free, so you don’t have to cry about it. Even if you did, it’s waterproof.

2… As in 2 lash-boosting spheres on our signature wand.

With soft curves that follow the shape of your eye, you’ll get the definition of false lashes, without the falsies.

Baking Tips: Starting at the root of your lash to lengthen, sweep on a first serving of Eyelash Icing in a zig-zag motion. If you gotta have more, apply a first serving on the other side, then frost on a second serving of Icing to the first set of lashes. When you’re ready to de-frost at the end of the day, remove Eyelash Icing with a vegan (eye-safe!) Lip Whip Remover. Close your eyes and gently rub Lip Whip Remover on lashes to remove.

1… As in our 1st mascara!

Basically, this changes everything. Now you can have a full waterproof, smudge-free eye look cooked up with all our eye products - GELato gel eyeliner, BROWnies brow gel, and EyesCream eyeshadow. Take your baked beat from day to night, without batting an eye.

Our waterproof, volumizing Eyelash Icing Waterproof Mascara will make your mouth water for more. Unleash your inner Cake Boss with this thickening formula that latches onto your lashes to hold curl and last all day and all night. Not sticky or flaky, Eyelash Icing applies evenly with our signature wand with lash-extending fibers, and soft curves that follow the shape of your eye.

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