Inside the Bakerie

Who is Riley Rose? You Asked, Beauty Bakerie Answered

Beauty Bakerie is now serving up cruelty-free, vegan-friendly recipes at Riley Rose!

Beauty Bakerie Cosmetics Brand Now Available at Riley Rose


Who is Riley Rose, you ask? Consider your question, answered.

Riley Rose is a new collection of retail stores hosting makeup, beauty essentials, home décor, and accessories for girls and guys with a serious sweet tooth for all things beauty. Think millennial pink.


Don’t just take our word for it. Riley Rose describes itself as “a beauty and lifestyle universe where play, discovery, and self-expression are celebrated.” Riley Rose wanted a piece of the CAKE and since there’s enough sweetness to go around, we HAD to share a slice. Stay #ForeverCakin now that Riley Rose is part of the Sweetlife.


The Riley Rose U.S. stores are the best places to try out all our popular baked goods at once. Come cook with Beauty Bakerie and smudge-test our famous Matte and Metallic Lip Whips – in person! Riley Rose also stocked up on Beauty Bakerie Flour Setting Powder, BROWnies Eyebrow Gel, EyesCream Cream Eyeshadow, GELato Gel Eyeliner, and So Icy Illuminators.


  • Now open: GLENDALE GALLERIA in Glendale, CA
  • Now open: THE SHOPS AT LA CANTERA in San Antonio, TX
  • Now open: TOWSON TOWN CENTER in Towson, MD
  • Now open: ALTAMONTE MALL in Altamonte Springs, FL
  • Now open: STONEBRIAR CENTRE in Frisco, TX
  • Now open: MAYFAIR MALL in Wauwatosa, WI
  • Now open: WATER TOWER PLACE In Chicago, IL
  • Now open: BRIDGEWATER COMMONS in Bridgewater, NJ
  • Now open: COLUMBIANA CENTRE in Columbia, SC
  • Now open: RIDGEDALE CENTER in Minnetonka, MN
  • 04/27/2018: PEMBROKE LAKES MALL in Pembroke Pines, FL
  • 05/04/2018: GOVERNOR'S SQUARE in Tallahassee, FL

Riley Rose staff will have baking tips and application tricks on hand for any questions on our sweet products, and once you’re in the store, you can’t miss us. Head to the Bakerie display for the full range of baked goods, in our signature turquoise and pink!

We are beyond excited to watch our brand grow and reach every SWEET worldwide. Thank you to all of our loyal customers, supporters, influencers, and media partners for your sweet support over the years! We love sharing every bit of our journey with you and we hope you’ll help us spread the love by indulging your Beauty Bakerie cravings at Riley Rose. 

Don’t forget to visit us at Riley Rose, and sign up for our Neapolitan Newsletter to get the inside scoop on the latest news, store openings, new products, and promos!

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You are needed in the Houston market! Overdue in fact :) As a melting pot of cultures from all over the world, you can only imagine the beautiful hues here that only Beauty Bakerie can compliment!



Beauty Bakerie coming to my town two days before my birthday?? My dreams are coming true!! Thank you!

Maria puente

Maria puente

We would love a store here in Houston Tx. Too. I love your products but I would love to try on the lipstick colors before I buy them.

Chynna Stobbs

Chynna Stobbs

St. Louis, please!

Asia Lawson

Asia Lawson

Please find a stockist in New York! It would be amazing to shop Beauty Bakerie in person and have the products I want immediately instead of waiting for shipment. <3

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