Love Your Story: Galentine's or Valentine's Date Night Makeup

This year, we're all about loving where we're at in life and in our stories...

Whether our plans include a Galentine's or Valentine's date night! No matter what you have planned for February 14th, you can't go wrong with a soft glam look, and you'd be missing out if you didn't get your glow on with rosy blush and icy highlighter.


We know... It's an all-encompassing category.

Choose the BROWnies that are right for you - Blonde, Taupe, Brown, or Dark Brown - and get after it with fierce, defined arches. Then show your liner some love and use our best-selling Black Milk GELato Gel Eyeliner to serve up the perfect sleek wing. It can be that easy, or keep cooking to fill out your lid with our EyesCream Cream Eyeshadows or Eyeshadow Palettes.

The Base Face

Use our new Cake Face Concealer to wake up your face with color-correcting, full-coverage formula. With eight shades specially brewed for full matte coverage, Cake Face Concealer is the perfect skin pick-me-up for hiding blemishes, spots, or scars. Cover up old acne scars or hyperpigmentation, and drink in the smooth look of spot concealer for all skin types and tones. Keep your skin looking bright whether or not you skipped your daily dose of caffeine, so feel free to cake it on! 

Shop Beauty Bakerie Cake Face Concealer

And to top it off for that full matte glam? Our Flour Setting Powder! (Obvious choice.) Check out our Do's and Donuts for baking with Flour Setting Powder for a mini-tutorial that'll have you shine-free all day and night.

Blush and Highlight

The *NEW* Scoops Elysees Blush Palette gets you glowing with four iridescent, highly-pigmented shades in French Tarte, Crème Brulee, Beignet, and Pink Truffle. Flaunt the four versatile flavors of Scoops Elysees, and cook up new ways to blush, brighten, and illuminate. Don’t hide your highlight – show off Scoops Elysees Blush Palette’s dreamy color scheme, and get inspired by French beauty from the Champs Elysees! Perfect for Valentine's Day and any day, Scoops Elysees gives you endless options for blush AND highlight in one palette.

Scoops Élysées Blush Palette

Use a blending brush or fluffy brush for seamless blending. Use a smudger brush to smudge color with precision. For highlighter, lightly dust with a fan or fluffy brush to highlight face and/or body features. Collarbones and shoulders are always a good idea, or mix these shades for added shimmer and color.


This is where you embrace your personality and your story. If there's anything that can change up a look so easily - with just one highly-pigmented pop of color - it's a Lip Whip. So choose the Lip Whip that's right for you with the tips below!

If you're craving a red to complete your look, you have a few options...For a girl's night lip, go for a deeper, red-wine shade in Cranberry Stiletto Matte Lip Whip. For date night, go for the classic red lip in Mon Cheri Matte Lip Whip.

Want something untraditional? Roses are red, violets are blue... Maybe try metallics for a new trendy hue. For your metallic choices, stick with pastels for that dreamy, creamy soft glam look. Rose Pose is a metallic pink that will easily transition from Valentine's Day throughout the rest of the year with ombre lip looks.

For Matte and Metallic application tips and tricks, check out our Lip Whip Do's and Donut's!

So what's right for you?

Every one of our Sweets is special, which is why we're giving you options. Go with whatever shade (or two!) that will bring out your unique personality, and have a Happy Valentine's while looking your finest!

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