Ice Cream Social Blog

Easy Makeup Looks in 30 Minutes or Less

If you’re like us, your days can be crazy busy. You want to apply in the morning and know it’ll still be there in the evening, but you also can’t spend all morning getting ready. Sound about right?...

How to Look Less Tired With 4-Step Makeup to Wake Up Your Face

Whether you were working, studying, or out having fun, we’ve all had those rough nights with too little sleep where we wake up looking like an extra from The Walking Dead. Never fear, Sweets, Beaut...

Lollipop Liner is Here!

We are thrilled to announce that our new Lollipop Liner is available now! Perfect wings are no longer the stuff of dreams with the newest addition to our Bakerie Shelf.  This ultra-slick and smooth...

The RIGHT Order for Your Daily Makeup and Common Mistakes to Avoid

Like baking a decadent dessert, the order that you apply your makeup can make the difference between a fluffy cake and a flat mess. The big difference in application order depends on your skin type...

Recreating S/S 18 Fashion Week Makeup: The Twiggy Mascara Runway Trend

Twiggy was at the height of her popularity in the 60s in London, but her mod style and that famous mascara trend have cycled back many times since those original years. You may know it as the clump...

Baking Your Face: Flour Setting Powder Dos and Donuts

First, we contoured. Then we strobed. Now we’re baking, and the baker in us is as content as a girl with her Easy Bake oven. Even though “baking” isn’t technically new - it’s been used in the drag ...

Let's Get Spooky: Halloween Makeup for Boo

Happy Halloween, Sweets! Let’s get spooky. It’s that season of bingeing on Halloween candy and scary movies. We want to interrupt your scheduled Insta scrolling to bring you a sneak peek at creativ...

How to Recreate Fashion Week Fall 2017 Looks

Spoiler alert: there are some fun trends on the runway! While most people are looking at the clothes, we’ve got our eyes focused on the newest makeup trends, and this season was full of looks to co...

How To Transition Your Makeup For Fall

  Sweets, it’s time for a confession. We love fall, wearing boots, and drinking PSLs, even if it makes us the complete Internet definition of basic. If you’re like us, we can’t wait to swap our co...

Cooking Class: Go-To Flirty Summer Look

Makeup Artist Lexington Shows Us How To Create A Smudge-Proof, Long Lasting End of Summer Look     Step 1 Place 1-2 drops of our Wake & Bake Hydrating Face Oil over face to moisturize the sk...

COMING SOON: Wake & Bake Baking Oil and How To Use It

It's coming! Our Wake & Bake Baking Oil will be making its initial debut this July! An official date has yet to be released but the bakers are working to get it ready for our Beauty Bakerie mak...

Lip Whip Do's and Donuts: How To Get Long-Lasting, Smudge-Proof Liquid Lipstick

On National Donut Day, we're giving you Do's and Donuts for wearing our Matte and Metallic Lip Whips.  We heard you had some questions on how to wear our Lip Whips, so we put together this video t...

Spring Hues Are in the Air: Trending Colors and How to Wear Them

Spring is all about fresh bright colors and dewy faces, just like the little petals starting to emerge. Ladies, it’s time to ditch the dreary drab of winter and bring on the color and shine with t...

Sweet Scene: Prepping Your Look for Music Festival Season

Festival season is here again and beckoning us to let go of our cares and celebrate self-expression at its fullest. If you’re planning on attending some of the season’s top events, whether Coachel...

How to Get Your Makeup Kit Ready for Winter

Snow bunnies; winter is just around the corner and it’s time to pack for hibernation to prepare for combatting the cold temps and brittle air. If you want to look and feel great this winter season,...

How to Make a Statement with These Halloween Lips

Calling all witches, ghouls, and cloaked ladies; Halloween is lurking right around the corner and now is the time to begin prepping your fright night face! Enchant, mystify, and send chills with th...

How to Get the Perfect Winged Eyeliner

Many women who love fashion and makeup have long desired to nail the perfect winged cat eye, and even more are too scared to attempt it. While you may not get it perfect the first time, that’s no r...

Best Lipstick for You: Matte, Stain, Gloss, or Classic?

With so many types of lipsticks out there, it can be difficult to decide which one is best for you. Every type of lipstick is beautiful and offers its own unique qualities, but every Sweet Girl sho...